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Last month Fujifilm launched the new GFX100RF fixed-lens medium format 102 MP camera. The GFX100RF is essentially a svelte medium format version of the best-selling FUJIFILM X100VI APS-C camera. As you can see above the new GFX100RF is quite a gorgeous camera. I found myself lusting after it as soon as I saw it. The small, lightweight, and elegant shape of this camera really appealed to me even though it is not a camera that I would rely on for my professional work—where I typically need a wide variety of interchangeable lenses and faster frame rates. Regardless, I still wanted it. It is the closest camera that I have seen in the digital space to one of my favorite film cameras of yore—the Mamiya 7 II. At only 735 grams, the new 100RF is quite a bit lighter than the old Mamiya 7 II as well.
I was not a part of the launch for this GFX camera (as I have been for many of the 102 MP cameras in the last six years) but I have known about the camera for some time. Kudos to Fujifilm for coming out with a beautiful camera that isn’t just anther iteration of everything else on the market. I won’t run through the specs as there are many, many blog posts and YouTube videos detailing all of the camera’s specifications—and in particular I would steer any that are interested to Jonas Rask’s excellent review of the camera. I myself have never seen or touched the camera but I can well appreciate the image quality it produces since I own three other GFX 102 MP cameras with the same sensor.
I am fairly certain that the 100RF will become a cult classic like the smaller X100 series cameras. At $4,899 USD it certainly is not an inexpensive camera but it will still be popular. I’d highly suggest getting your order in right away if you haven’t already as I am sure Fujifilm is already swamped with orders for this beauty. A huge congratulations to the entire Fujifilm design and manufacturing team on this incredible new camera. Well done!
